Lena Almeida of Listen to Lena is a writer, social media strategist and authentic shopaholic. In fact, if it’s on sale—she’s already bought it. Armed with a loyal readership, she has built a niche brand that speaks to moms, fashionistas, beauty junkies and foodies alike. And when she's not chatting about the latest "must-haves" or throwing an epic Twitter party, she's travelling with her family—covering destinations, hotels, dining and entertainment. Since 2010, Listen to Lena has been the most-trafficked personal blog in Toronto, and Lena’s the only social influencer in Canada ranked in the Top 0.5 per cent of Twitter users. She regularly appears in television, radio and print media, engaged as a family travel, lifestyle and shopping expert.