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Senior Manager, Customer Acquisition and Engagement
Toronto, ON
We are looking for an exceptional individual to join our exciting Digital Marketing/Ecommerce department as Senior Manager, Customer Acquisition and Engagement. The qualified candidate will be responsible for acquiring and engaging customers throughout the conversion lifecycle.
Minimum Requirements
- Manage the strategy for bringing customers into our marketing database and conversion funnel.
- Manage, optimize and champion the paid (SEM) and organic (SEO) search strategy, including on and offsite optimization.
- Develop and manage the CRM strategy across the group, implementing best practices and adhering to regulatory requirements.
- Act as commercial stakeholder and liaise with I.T. on all CRM developments and projects, ensuring that business requirements are documented and met.
- Develop scheduled and ad hoc business intelligence reports and analytics to produce actionable insights and recommendations that support business goals and initiatives.
- Assist in the creation of multivariate email testing to refine consumer targeting and optimize conversions.
- Other duties as assigned.
Other Information
- University degree or college diploma. Preference given to those with Ecommerce and/or Marketing focus and experience.
- Extensive knowledge of website analytics and website analytics tools (e.g. Google Analytics Premium, voice of customer surveys).
- Extensive knowledge of CRM (e.g. proprietary systems and Microsoft Dynamics). Preference will be given to candidates with project management and system migration/integration experience.
- Extensive knowledge of:
- Email and marketing automation tools (e.g. SendGrid, ExactTarget, Eloqua).
- Paid search marketing (e.g. Google Adwords).
- Reporting and BI tools (e.g. Microsoft Excel, SAP Business Objects)
- Search engine optimization.
- Proven project management experience and the ability to meet deadlines in a fast-paced environment with strong attention to detail.
- Experience managing both internal resources and outside agencies/vendors is preferred.
- Ability to gain understanding of Sunwing Travel Group’s portfolio of products and services.
Apply for this Position
If you are interested in applying, please forward your resume and cover letter to with the job title in the subject line. We would like to thank all that apply however only those who meet the qualifications will be contacted.

At Sunwing we want to fly higher when it comes to employment equity. We, therefore, encourage applications from Aboriginal peoples, women, members of a visible minority and persons with a disability.

Posted Date 11/Feb/2014 Closing Date 21/Mar/2014