New commercials, click here!

Holiday collections up to 30% off

About us
Corporate
About us
Airline partners
Careers
Contact us
Testimonials
Privacy policy
Press releases
Sunwing Airlines
Holiday extras
Airport parking
Gift certificates
Group travel
Kids stay free
Our awards
Seat selection
Short or long stay
Star rating
Sunwing premium package
Worry Free Vacation Security Plan
 

Explore your destination

Aruba Aruba travel guide
Bahamas Bahamas travel guide
Barbados Barbados travel guide
Barbados Belize travel guide
Canada Canada travel guide
Costa Rica Costa Rica travel guide
Cuba Cuba travel guide
Curacao Curacao travel guide
Dominican Republic Dominican Republic travel guide
England travel guide
France travel guide
Grenada travel guide
Holland travel guide
Honduras travel guide
Jamaica travel guide
Italy travel guide
Mexico travel guide
Panama travel guide
Portugal travel guide
San Juan San Juan travel guide
Scotland Scotland travel guide
Spain Spain travel guide
Saint Lucia Saint Lucia travel guide
St. Maarten St. Maarten travel guide
United States United States travel guide
Venezuela Venezuela travel guide
 

Last minute travel deals

Vacation dealsHotel deals
Cheap flightsDeparture cities
Hotel brandType of vacation
Travel partners
Select your vacation city
Aruba Aruba vacations
Bahamas Bahamas vacations
  Nassau vacations
  Grand Bahama vacations
Barbados Barbados vacations
Belize Belize vacations
Costa Rica Costa Rica vacations
  Liberia
  San Jose
Cuba Cuba vacations
  Camaguey/Santa Lucia vacations
  Cayo Coco vacations
  Cayo Largo vacations
  Cayo Santa Maria vacations
  Cienfuegos vacations
  Havana vacations
  Holguin vacations
  Manzanillo de Cuba vacations
  Santiago de Cuba vacations
  Varadero vacations
Curacao Curacao vacations
Dominican Republic Dominican Republic vacations
  La Romana vacations
  Puerto Plata vacations
  Punta Cana vacations
  Samana vacations
  Santo Domingo vacations
England vacations
  London vacations
France vacations
  Paris vacations
Grenada Grenada vacations
Honduras vacations
  La Ceiba vacations
  Roatan vacations
Holland vacations
  Amsterdam vacations
Jamaica Jamaica vacations
Italy vacations
  Rome vacations
  Venice vacations
  Florence vacations
Mexico vacations
  Acapulco vacations
  Cancun vacations
  Cozumel vacations
  Huatulco vacations
  Ixtapa-Zihuatanejo vacations
  Los Cabos vacations
  Manzanillo vacations
  Mazatlan vacations
  Michoacan vacations
  Puerto Escondido vacations
  Puerto Vallarta vacations
  Riviera Cancun vacations
  Riviera Maya vacations
  Riviera Nayarit vacations
  Yucatan vacations
San Juan Panama vacations
Portugal vacations
  Lisbon vacations
  Porto vacations
San Juan San Juan vacations
Scotland vacations
  Glasgow vacations
Spain vacations
  Barcelona vacations
Saint Lucia Saint Lucia vacations
St. Maarten St. Maarten vacations
United States United States vacations
 

Fort Lauderdale | Miami | Florida Key vacations

  Fort Myers vacations
  Las Vegas vacations
  Orlando vacations
  St.Petersburg | Clearwater vacations
Venezuela Venezuela vacations
 

Margarita Island vacations

 


Careers
CRM/Email Specialist
Location
Toronto, ON
Description
DEPARTMENT: Digital Marketing and E-commerce
REPORTS TO: Web Analytics Manager

We are looking for an Intermediate CRM and Email Specialist to join one of Canada’s leading travel groups. As the CRM/Email Specialist you are responsible for all aspects of Customer Relationship Management for Sunwing Travel Group’s brands.

This role is responsible for collaborating with the E-commerce and Marketing teams, business stakeholders, and Sales to grow our consumer and agent customer database, manage and optimize email communication with customers over the pre-and post-purchase lifecycle, own and report on email and customer database metrics and KPIs, and own the deployment of emails for multiple brands and customer segments.

The ideal candidate must be a self-starter capable of handling and prioritizing multiple simultaneous tasks, be adaptable to changing priorities and be able to thrive in a high-paced environment.

Position Responsibilities:
- Manage and optimize the CRM program for the Sunwing Vacations, Signature, and SellOffVacations Brands
- Grow the marketing database according to established KPIs
- Understand the customer lifecycle and ensure optimal communication touchpoints during key phases
- Produce results against goals in customer lead generation, customer retention, booking conversion
- Create customer segmentation groups and email marketing strategy to target each segment
- Proactively drive insights into customer behaviour to apply towards marketing and on-site initiatives
- Manage needs and expectations of various stakeholders from business owners, marketing, customer support, and sales
- Act as subject matter expert in decisions around email deployment and one to one marketing
- Implement multivariate tests and use data to drive drive fundamental improvements to customer communication strategy
- Establish processes and adhere to best practices in customer database optimization and maintenance.
- Keep abreast of compliance and regulatory requirements relating to customer marketing and recommend actions accordingly.
Minimum Requirements
Requirements:
- Bachelor’s degree in business, marketing, statistics or other related discipline required.
- 2-4 years experience in CRM, email marketing, data mining, customer segmentation, database marketing
- High proficiency in web analytics and reporting tools
- Experience with marketing automation tools and email deployment services
- Advanced Excel skills
- Exceptional analytical, problem solving and strategy skills
- Experience in an E-commerce or Online Retail environment
- Understanding of KPIs that drive an online retail business
- Familiarity with A/B testing methods
- Strong verbal and written communication skills
- Strong leadership skills and ability to take accountability
- Works effectively both independently and as part of a team
- Thrives in fast-moving environment, with high tolerance for change
- Ability to multitask and manage priorities effectively

Beneficial, but not required:
- Experience in travel industry
- Bilingual in French/English
Other Information
At Sunwing we want to fly higher when it comes to employment equity. We, therefore, encourage applications from Aboriginal peoples, women, members of a visible minority and persons with a disability.
Apply for this Position
If you are interested in this opportunity, please submit your resume and cover letter to the Human Resources department by e-mail to hr@sunwing.ca. Only qualified candidates will be contacted for an interview. Thank you for your interest in Sunwing Travel Group, no phone calls please.
Posted Date 1/Mar/2013 Closing Date 31/Mar/2013