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Online Copywriter (Bilingual)
Toronto, ON
We are looking for an individual to join our exciting Digital Marketing / Ecommerce team in a full-time capacity as an Online Copywriter. The qualified candidate will develop online copy for our websites, email deployments, promotions, and online advertising for all of the Sunwing Travel Group brands (Sunwing, Signature Vacations, Blue Diamond Resorts, etc.).

Position Responsibilities:

- Write persuasive, strategic and attention-grabbing copy – ensuring consistency, content style standards and adherence to the Sunwing Travel Group brands
- Display a strong aptitude in spelling and grammar skills
- Exhibit a comprehensive understanding of the writing style, message and tone unique to the Sunwing Travel Group brands and create copy that demonstrates the brand’s personality
- Focus on developing clear, concise copy to work within various interactive communications ranging from websites to online media
- Demonstrate a solid understanding of the Sunwing Travel Group’s portfolio of products and services
- Prove a solid understanding of Search Engine Optimization (SEO) practices and principles, and the ability to apply these principles to practical applications
- Engage in conceptual brainstorms and idea generation with the various teams
- Collaborate with the various teams to develop concepts and original creative content
- Communicate and present concepts both written and verbal
- Translate English copy to Canadian French while ensuring contextual consistency and proper spelling and grammar
- May be required to provide offline copywriting support on occasion (i.e.: brochures, flyers, etc.)
Minimum Requirements
Candidate must possess the following:
- Diploma or Degree in Communications, Journalism or Marketing required
- 2+ years experience writing online marketing copy, preferably in the travel or retail industries
- Ability to work independently or within a team environment
- Ability to multitask and adhere to strict deadlines while maintaining an acute attention to detail
- Understanding of SEO principles and experience with PPC ad copywriting
- Must be bi-lingual in English and French (written and oral skills) and provide translation support
Other Information
At Sunwing we want to fly higher when it comes to employment equity. We, therefore, encourage applications from Aboriginal peoples, women, members of a visible minority and persons with a disability.
Apply for this Position
If you are interested in this opportunity, please submit your resume and cover letter to the Human Resources department by e-mail to Only qualified candidates will be contacted for an interview.
Posted Date 4/Jan/2013 Closing Date 31/Jan/2013